Eather plumbing is independent plumber based around the Bayside and South Eastern suburbs of Melbourne. The goal for Eather Plumbing was to create a strong visual identity that conveyed trustworthiness, high quality workmanship and attention to detail. 

This was achieved through a strong typographic marque incorporating a tap with flowing water. Strong typography, use of grid, colour and minimal visual elements are also used to reinforce the qualities of the visual identity.